―――― by Chef Farida ――――
Instructor | Recipe Developer | Consultant
Where Art Meets Flavour
Welcome to a world where pastry is elevated beyond technique—into taste, texture, and timeless flavour. My vision is to expand your creativity through simple techniques rooted in precision, but finished with imagination—layered, unexpected, and unforgettable.
This is more than a page—it’s a space for those who crave depth in their desserts, elegance in their snacks, and the kind of knowledge that transforms baking into an experience.
My online courses focus on recipes, techniques, and insights designed to empower, inspire, and refine your craft.
Taste boldly. Learn deeply. Bake beautifully.
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Meet the Chef
I’m Farida — founder of Wild Sugar Gourmet Baking, based in the heart of Mysore.
A former GMAT/GRE trainer at The Princeton Review, my journey to pastry wasn’t predictable — but it was always meant to be. What began as crafting clean protein bars during my time as a fitness trainer slowly transformed into an obsession with flavour, form, and finesse. The overwhelming response to those early creations sparked something in me, and I never looked back. I trained professionally at Whitecaps International School of Pastry, completing the Paris Patisserie Program, and further honed my craft with advanced courses at Lavonne Academy and KICA Russian academy for pastry arts. These experiences didn’t just refine my skills — they brought my creative vision to life. Wild Sugar launched on September 3, 2020 was born out of a desire to offer Mysuru something bold, beautiful, and truly gourmet.
Today, I run a thriving baking studio, host immersive online workshops, and have had the privilege of consulting for reputed patisseries across India. In 2025, I was honoured to be chosen as a Finalist for Best Pastry Chef (India) at the IICMA International Awards, a milestone that reflects my deep commitment to this craft. But more than technique, awards, or trends — what drives me is flavour. I believe baking should be joyful, playful, and deeply satisfying. My teaching style reflects that: simple, structured recipes that empower bakers to think creatively, understand the why behind every method, and break free from the rigidity of “perfect” baking.
Whether you're a home baker, a pastry student, or a professional looking to discover joy in your process — you’ll find that every Wild Sugar class is equal parts science, soul, and storytelling.
Here’s to curious hearts, messy counters, bold flavours, and the joy of creating something beautiful, together.
Testimonials
Dnt have words mam to say thank u to u...I alwys look upto for inspiration...be it in baking profession or in changing profession according to ur passion
U have really taught me what best u can do to make things work for u
Thank u mam
Luv n hugs to u ❤️
- Divya Menon
Best mentor i have come across. I have done offline course from e renowned academy here in mumbai .But was waste of nearly waste of money. U teach n explain so well .No points or secret technic or ingredients hidden from students.
- Elsa
Luv u mam 🤍🤍...no matter hw big i grow wish that time comes soon)..bt I wll alwys be grateful to u for my transformation and helping me in making me standing out from other bakers in my society..
- Kavya Bhandari
So true...I alwys admire u and ur recipes..after I found u...l never went for any other for flavours and even suggest people to go for ur classes Ur juz too too awesme mam Luv u 🫶
- Anshika Tandon
Dear Farida. Quite delayed in wishing you . Heartiest congratulations for achieving such a great milestone. Much before the awards, you have already won many hearts by transforming lives through your teachings. May God bless you with greater success. Congratulations again. ❤️❤️👏👏
- Ayra
Your way of online class is best. The details you share, the recipes you procured.. and the outcome of cakes turn out are best. We can trust blind fold. There are very few mentors for me with whome i tried the class. You are one of them. Hats off for your hard work. The great curated recipes.
- Priya Rathi
Your online class are no.1 for me. They are upto the mark. Just go to the recipe and its done. So I liked the way you make all your videos. Very informative still precise . Thn for your guidance and sharing your wonderful creations with us .
- Rhea
Farida, the best thing about your videos r they r precise, to the point with each element has a separate video . It becomes so easy to pick nd choose the sponge, and elements that can be permuted nd combined. No time pass in the videos, whatever queries anyone has, they ask either thru the watsapp group or directly. So easy to follow nd proceed making the cake.
- Anisha
Thank you ma'am for the foolproof recipe and the detailed explanation Nothing can go wrong with your recipes
- Maria
Enrolled Just letting you know I blindly enroll in every class you launch Your recipes are oh so amazing! And videos and explanations so clear
- Saanvi Deshpande
Your cakes are special...mam you don't believe but yesterday only my 11 year old daughter was saying. ammi why don't you go to the shark tank show and please give your nuts about u, Ferrero latte and German chocolate cake to judges to eat. They will definitely give you money to open your own bakery she knows only about these 3 cakes and she is so happy imagine if she eats all flavours, she would be on 9 cloud..my whole family are biggest fan of you...lots of love take care
- Inaya
As always your recipe card is packed with all vital information and super precise I now lost count of workshop done with you. Thank you for such awesome detailed notes Videos yet up watch but am sure they are bang on
- Shridhar
Congratulations and you are the best and you recieve an award from each one of us for teaching us with honesty, no hidden secrets and you are a queen in flavouring cakes you have also helped growing our business with so many creative ideas You are our master chef 🥳🥳
- Ishita Iyer
Hi Ma'am I have taken many online classes from you. I have purchased one tea cake class from others too . I m wholeheartedly telling you your classes are best very professional💯. After buying other classes I have decided not to buy any classes from others. Its my personal choice.I m teacher by profession I always wanted to learn from a proper teacher.I found the right teacher. Thank you ma'am 🫶🫶
- Likhit